2025 Media Kit
Run of Book Rates
The Nurse Practitioner
Rates apply to inclusion in Print issues. All B/W (PI) rates are for pages that run in conjunction with Full Page color ad units.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $7,235 | $5,115 | $5,695 | $3,575 |
| 12x | $7,085 | $4,965 | $5,595 | $3,475 |
| 24x | $6,945 | $4,825 | $5,490 | $3,370 |
| 36x | $6,800 | $4,680 | $5,395 | $3,275 |
| 48x | $6,660 | $4,540 | $5,295 | $3,175 |
| 60x | $6,525 | $4,405 | $5,200 | $3,080 |
| 72x | $6,395 | $4,275 | $5,115 | $2,995 |
| 96x | $6,275 | $4,155 | $5,025 | $2,905 |
Cover and Preferred Position Rates
- Cover 2: 35% of earned B/W (PI) page rate
- Cover 3: 25% of earned B/W (PI) page rate
- Cover 4: 50% of earned B/W (PI) page rate
- Other Preferred Positions: 25% of earned B/W (PI) page rate
Insert Rates
- 2-page: 2.5 times earned B/W (PI) page rate
- 4-page: 4.5 times earned B/W (PI) page rate
- 8-page: 8.5 times earned B/W (PI) page rate
The Nurse Practitioner/JAAPA Combination Rates
Rates apply to inclusion in Print issues of The Nurse Practitioner and Journal of the American Academy of PAs. All B/W (PI) rates are for pages that run in conjunction with Full Page color ad units.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $10,592 | $7,530 | $7,911 | $4,849 |
| 12x | $10,371 | $7,309 | $7,771 | $4,709 |
| 24x | $10,160 | $7,098 | $7,635 | $4,573 |
| 36x | $9,949 | $6,887 | $7,502 | $4,440 |
| 48x | $9,744 | $6,682 | $7,372 | $4,310 |
| 60x | $9,546 | $6,484 | $7,242 | $4,180 |
| 72x | $9,354 | $6,292 | $7,121 | $4,059 |
| 96x | $9,172 | $6,110 | $7,004 | $3,942 |
Agency Commission
15% agency discount should be applied. All prices shown as gross.
Career & Events Section Rates
Rates apply to inclusion in Print issues. All rates include free color. Contact your Sales Representative for volume discounts.
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $4,710 | $3,215 | $2,140 | $1,400 |
Agency Commission
15% agency discount should be applied. All prices shown as gross.
Digital Rates
Please contact your Sales Representative for digital rates and availability.
Note: All digital quotes are net; agency commission not applicable.
Reprints Rates
Print and digital reprints are available. Contact your Sales Representative for pricing.