2024 Media Kit
Run of Book Rates
The Nurse Practitioner
Rates apply to inclusion in Print issues. All B/W (PI) rates are for pages that run in conjunction with Full Page color ad units.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $7,025 | $4,965 | $5,530 | $3,470 |
| 12x | $6,880 | $4,820 | $5,430 | $3,370 |
| 24x | $6,740 | $4,680 | $5,330 | $3,270 |
| 36x | $6,600 | $4,540 | $5,235 | $3,175 |
| 48x | $6,465 | $4,405 | $5,140 | $3,080 |
| 60x | $6,335 | $4,275 | $5,050 | $2,990 |
| 72x | $6,210 | $4,150 | $4,965 | $2,905 |
| 96x | $6,090 | $4,030 | $4,880 | $2,820 |
Cover and Preferred Position Rates
- Cover 2: 35% of earned B/W (PI) page rate
- Cover 3: 25% of earned B/W (PI) page rate
- Cover 4: 50% of earned B/W (PI) page rate
- Other Preferred Positions: 25% of earned B/W (PI) page rate
Insert Rates
- 2-page: 2.5 times earned B/W (PI) page rate
- 4-page: 4.5 times earned B/W (PI) page rate
- 8-page: 8.5 times earned B/W (PI) page rate
The Nurse Practitioner/JAAPA Combination Rates
Rates apply to inclusion in Print issues of The Nurse Practitioner and Journal of the American Academy of PAs. All B/W (PI) rates are for pages that run in conjunction with Full Page color ad units.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $10,283 | $7,309 | $7,680 | $4,706 |
| 12x | $10,069 | $7,095 | $7,544 | $4,570 |
| 24x | $9,861 | $6,887 | $7,410 | $4,436 |
| 36x | $9,656 | $6,682 | $7,280 | $4,306 |
| 48x | $9,458 | $6,484 | $7,154 | $4,180 |
| 60x | $9,266 | $6,292 | $7,030 | $4,056 |
| 72x | $9,081 | $6,107 | $6,913 | $3,939 |
| 96x | $8,902 | $5,928 | $6,799 | $3,825 |
Agency Commission
15% agency discount should be applied. All prices shown as gross.
Career & Events Section Rates
Rates apply to inclusion in Print issues. All rates include free color. Contact your Sales Representative for volume discounts.
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $4,570 | $3,120 | $2,075 | $1,355 |
Agency Commission
15% agency discount should be applied. All prices shown as gross.
Digital Rates
Please contact your Sales Representative for digital rates and availability.
Note: All digital quotes are net; agency commission not applicable.
Reprints Rates
Print and digital reprints are available. Contact your Sales Representative for pricing.
Check out our reprints portal. Search our database to find the right article for your marketing campaigns, salesforce details, and conference booth kits.