2027 Media Kit
Run of Book Rates
The Nurse Practitioner
Rates apply to inclusion in Print issues. All B/W (PI) rates are for pages that run in conjunction with Full Page color ad units.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $7,710 | $5,455 | $6,070 | $3,815 |
| 12x | $7,550 | $5,295 | $5,960 | $3,705 |
| 24x | $7,395 | $5,140 | $5,850 | $3,595 |
| 36x | $7,245 | $4,990 | $5,745 | $3,490 |
| 48x | $7,100 | $4,845 | $5,645 | $3,390 |
| 60x | $6,955 | $4,700 | $5,545 | $3,290 |
| 72x | $6,815 | $4,560 | $5,450 | $3,195 |
| 96x | $6,680 | $4,425 | $5,355 | $3,100 |
Cover and Preferred Position Rates
- Cover 2: 35% of earned B/W (PI) page rate
- Cover 3: 25% of earned B/W (PI) page rate
- Cover 4: 50% of earned B/W (PI) page rate
- Other Preferred Positions: 25% of earned B/W (PI) page rate
Insert Rates
- 2-page: 2.5 times earned B/W (PI) page rate
- 4-page: 4.5 times earned B/W (PI) page rate
- 8-page: 8.5 times earned B/W (PI) page rate
The Nurse Practitioner/JAAPA Combination Rates
Rates apply to inclusion in Print issues of The Nurse Practitioner and Journal of the American Academy of PAs. All B/W (PI) rates are for pages that run in conjunction with Full Page color ad units.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $10,956 | $7,794 | $8,193 | $5,031 |
| 12x | $10,725 | $7,563 | $8,047 | $4,885 |
| 24x | $10,501 | $7,339 | $7,904 | $4,742 |
| 36x | $10,286 | $7,124 | $7,764 | $4,602 |
| 48x | $10,078 | $6,916 | $7,631 | $4,469 |
| 60x | $9,873 | $6,711 | $7,501 | $4,339 |
| 72x | $9,675 | $6,513 | $7,374 | $4,212 |
| 96x | $9,483 | $6,321 | $7,251 | $4,089 |
Agency Commission
15% agency discount should be applied. All prices shown as gross.
Career & Events Section Rates
Rates apply to inclusion in Print issues. All rates include free color. Contact your Sales Representative for volume discounts.
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $5,005 | $3,415 | $2,275 | $1,490 |
Agency Commission
15% agency discount should be applied. All prices shown as gross.
Digital Rates
Please contact your Sales Representative for digital rates and availability.
Note: All digital quotes are net; agency commission not applicable.
Reprints Rates
Print and digital reprints are available. Contact your Sales Representative for pricing.