2026 Media Kit
Run of Book Rates
The Nurse Practitioner
Rates apply to inclusion in Print issues. All B/W (PI) rates are for pages that run in conjunction with Full Page color ad units.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $7,450 | $5,270 | $5,865 | $3,685 |
| 12x | $7,295 | $5,115 | $5,760 | $3,580 |
| 24x | $7,150 | $4,970 | $5,655 | $3,475 |
| 36x | $7,005 | $4,825 | $5,555 | $3,375 |
| 48x | $6,860 | $4,680 | $5,455 | $3,275 |
| 60x | $6,720 | $4,540 | $5,355 | $3,175 |
| 72x | $6,585 | $4,405 | $5,265 | $3,085 |
| 96x | $6,460 | $4,280 | $5,175 | $2,995 |
Cover and Preferred Position Rates
- Cover 2: 35% of earned B/W (PI) page rate
- Cover 3: 25% of earned B/W (PI) page rate
- Cover 4: 50% of earned B/W (PI) page rate
- Other Preferred Positions: 25% of earned B/W (PI) page rate
Insert Rates
- 2-page: 2.5 times earned B/W (PI) page rate
- 4-page: 4.5 times earned B/W (PI) page rate
- 8-page: 8.5 times earned B/W (PI) page rate
The Nurse Practitioner/JAAPA Combination Rates
Rates apply to inclusion in Print issues of The Nurse Practitioner and Journal of the American Academy of PAs. All B/W (PI) rates are for pages that run in conjunction with Full Page color ad units.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $10,907 | $7,758 | $8,148 | $4,999 |
| 12x | $10,679 | $7,530 | $8,001 | $4,852 |
| 24x | $10,462 | $7,313 | $7,862 | $4,713 |
| 36x | $10,247 | $7,098 | $7,725 | $4,576 |
| 48x | $10,036 | $6,887 | $7,592 | $4,443 |
| 60x | $9,831 | $6,682 | $7,459 | $4,310 |
| 72x | $9,633 | $6,484 | $7,332 | $4,183 |
| 96x | $9,444 | $6,295 | $7,212 | $4,063 |
Agency Commission
15% agency discount should be applied. All prices shown as gross.
Career & Events Section Rates
Rates apply to inclusion in Print issues. All rates include free color. Contact your Sales Representative for volume discounts.
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $4,855 | $3,315 | $2,205 | $1,445 |
Agency Commission
15% agency discount should be applied. All prices shown as gross.
Digital Rates
Please contact your Sales Representative for digital rates and availability.
Note: All digital quotes are net; agency commission not applicable.
Reprints Rates
Print and digital reprints are available. Contact your Sales Representative for pricing.